<p> Hola, world. </p>
Born in the vibrant landscapes of Colombia and infused with a passion for digital aesthetics, I'm Oscar, a digital designer & front end developer. With an educational backdrop in Engineering from the National University of Colombia, I took an unconventional leap into the digital realm.
My design journey is a testament to the belief that an engineer’s structured thinking and a designer’s creative flair can converge to craft expansive, user-centric digital experiences.
I am passionate about all things technology, especially front-end software development, artificial intelligence and UI/UX design, and I am a firm believer in placing humanity in the centre of technology.
Freelanced as the sole product designer for a B2B SaaS startup, translating complex workflows into intuitive interfaces for their industry-leading analytics platform.
Consulted for an edtech startup, owning the design system and component library used across their suite of online learning products, helping scale the design team's output.
Designed the user experience for a health-tech company's patient portal app from concept to launch, conducting extensive user research to ensure HIPAA compliance and accessibility standards were met.
Spearheaded the UX/UI design for an e-commerce platform's website and mobile app overhaul for a leading retail brand, improving usability scores by 35% through iterative user testing.
Led a team of 6 product designers at a telco startup, guiding them through an end-to-end redesign of the mobile app resulting in a 20% increase in conversion rates and featured as a case study in this portfolio.
A proof-of-concept mobile app that helps people managing small business.
